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International Friendship

It’s hard to believe it’s already the middle of August. Time is really flying by.

You may have seen our release last week that since opening early registration for exhibitor space, we’ve already signed up nearly 40 companies for the inaugural American International Motorcycle Expo and are receiving more reservations daily.

Among all the buzz and active participation that has come with summer activities, I wanted to share a very wonderful visit AIMExpo received recently. Pier Francesco Caliari, Direttore Generale of both EICMA (Exposition Nazionale Ciclo Motociclo Accessori) – the big annual show in Italy – and ANCMA (Associazone Nazionale Ciclo Motociclo Accessori) – the Italian industry trade association – stopped by our office during his recent visit to the States from Italy, along with Vince Marazita, the American Representative for EICMA. Back in November, I made the trek to Milan for the 2011 EICMA show and was fortunate to set up a meeting to introduce myself to Francesco. I wanted to let him know what we were planning in North America and see if there might be areas to collaborate on in the future.

Vince Marazita, Me, Pier Francesco Caliari, Mike Webster, and Kerry Graeber

With our team growing and AIMExpo’s momentum gaining steam, we were very, very pleased that he wanted to meet with us while in Southern California. The EICMA model has been very influential in shaping the AIMExpo vision and in meeting to discover common goals and challenges, we realized we could and should work together to make motorcycling more accessible, especially to the youth.

One of the key virtues of EICMA is the energy that is created by the symbiosis of ‘new products meet the press’. New products + Press + Internet = EXCITEMENT! Add consumer accessibility within 48 hours, and stir it up! What’s not to like about that model!!

If you’ve read this blog previously, or have seen the AIMExpo “motto”, you know we want to re-energize the industry and rev-up the excitement around motorcycling in North America. I really enjoyed meeting with Caliari because it’s clear we both share a lot of passion to grow the motorcycle industry. We’ll meet again, and at the end of the day I think the visit spoke volumes to their support of our vision and goal with the AIMExpo.

To spread the good news of our show and of a new energy for North America, we’ll be exhibiting in this year’s EICMA show in November. Vince has signed us up as one of the many companies participating in the American pavillion, and we’ll proudly be waving the American flag and maybe even hand out some AIMExpo stickers! If you’re exhibiting or attending we’ll look forward to seeing you there!

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